bet365 begins operations in Buenos Aires
Little by little more operators are becoming known that after having guaranteed the granting of a license by the Argentine authorities have begun to operate legally online in the South American country. This is the case of bet365, present both in the city and in the province of Buenos Aires. The well-known British brand thus joins prestigious international companies in the sector such as Betsson and Codere, also active in the Argentine capital.
The licenses obtained in the city and province of Buenos Aires consolidate the bet365 brand in the Latin American market. Bet365 is one of the most well-known operators on the continent. ©Firmbee/Pixabay
bet365 is one of the most prestigious and internationally renowned brands. In the sports betting segment is one of the leading operators in web traffic , well known in Europe, but also in Latin America, where it has been consolidating its presence in the regulated markets that have been opening in recent years.
Waiting for the debate that will take place in the Chamber of deputies about the future of online gambling in Brazil, Mexico and the United States are the two big markets where bet365 had already secured its presence for a couple of years. Thanks to its partnership with Hard Rock Hotel and Casino in Atlantic City, it was one of the first brands to obtain a license for online operations in the state of New Jersey. In 2021 it announced its launch in Colorado in partnership with Century Casinos.
The bet365 website in Mexico has been operating for some time now. A licensing achieved thanks to its collaboration with Ganador Azteca, a gambling subsidiary of TV Azteca. However, for the time being, the British casino is not licensed to operate in Colombia , one of the most important regulated markets in South America. Whether this licensing will come in 2022 is not entirely true. That is why obtaining a license in Buenos Aires is so important for bet365's business in Latin America.
Buenos Aires: a great betting market for bet365
The licenses to operate online in Buenos Aires are quoted. The selection process started more than a year ago and after some uncertainties the first casinos started operating last December. For most international brands that are required by law to conclude commercial agreements with local companies in the sector, it was important obtaining licenses in the city and province of Buenos Aires which, however, are regulated by different entities.
Betsson Casino has managed to be present in both jurisdictions thanks to its alliance with the Casino de Victoria; and its online portal is now accessible for Argentine players. Another entity that can boast of having a license issued by the City Lottery (LOTBA) is the Spanish brand Codere , which links Argentina to its interests in Colombia and Mexico.
The Buenos Aires online gambling market happens to be one of the most lucrative in Latin America. In addition to the sports betting that focus the main activity of the bet365 portal in Buenos Aires, the operator it offers live casino, poker rooms and e-sports betting .
With the football World Cup taking place at the end of the year, being present in regulated betting markets means having access to local markets, increasingly important for the sector.
Denis Coates: a personality of the igaming world
Denis Coates, the founder and CEO of bet365 has made headlines again. Coates is not only the highest paid executive director of Great Britain and one of the richest people in the country, also she has become the one who pays the most taxes according to the list published by the English newspaper The Sunday Times .
Bet365, a portal that invites you to bet 365 days a year , has gone from being a domain for sale on eBay, when it was acquired by Coates in 2000, to becoming one of the most sought-after and prestigious brands in the igaming industry internationally.
