Betsson, new partner of AC Milan for Latin America
The recent champion of the Italian Serie A, AC Milan, has signed an agreement with Betsson so that the well-known Swedish sports betting operator becomes the reference brand of the rossoneri in Latin America. The agreement closes after Betsson has consolidated its presence in the region with two licenses in the City and the Province of Buenos Aires, in addition to being the first legal international operator in the Brazilian horse betting market.
AC Milan has signed with Betsson for the Swedish sports betting operator to represent the brand in the Latin American markets. ©chatst2 /Pixabay
After eleven years of crossing the desert the AC Milan, one of the greats of Italian football , and European, was finally made with the Shield , the italian league champions title , and he did it precisely in front of his arch-rivals from Internazionale, Inter Milan. The recent history of AC Milan is linked to the rise and fall of Silvio Berlusconi, a controversial character with whom the club rossonero he lifted 5 European Cups.
Who does not remember a fantastic team that he toured Europe in the late eighties and the early nineties? That was the Milan of Arrigo Sacchi, il Milan di Sacchi , an invincible squad that had a historic trio of talented Dutch players: Gullit, Rijkaard and Van Basten, commanded from the rear by the charismatic Baresi surrounded by Tassotti, Maldini, Ancelotti and Donadoni.
Nor can we forget that long before Donald Trump, Il Cavaliere Berlusconi dominated Italian politics with a style that could well be defined as populist avant la lettre .
Being one of the most successful clubs in Europe, AC Milan has a significant fan base in Latin America where football is lived with a special passion, especially in Argentina.
The importance of Latin America for the AC Milan... and Betsson
In recent months, the Swedish operator Betsson has been making its way into Latin America, one of the most important emerging markets in the igaming industry. Although the development of regulations is uneven depending on the country, Betsson has managed to establish an important presence in Argentina, Colombia, Mexico, Peru or Brazil , where it is the only licensed operator of equestrian betting thanks to its association with the Jockey Club of Rio Grande do Sul, in addition to operating fantasy sports.
In this regard, the recent licenses obtained to operate legally both in the Autonomous City of Buenos Aires and in the Province of Buenos Aires have been decisive. In this way, Betsson consolidates itself in one of the most important markets in the region .
“The exclusive partnership with AC Milan in Latam strengthens our expansion momentum in the region and allows us to expand our content offering and collaborate with an innovation-oriented club. Our shared goal is to offer a more Moderna and engaging sports storytelling, creating high-quality entertainment for Rossoneri fans in South America.” – Andrea Rossi , Commercial Director for South America, Betsson Group, in press release
The agreement reached between Betsson and AC Milan will allow the Swedish online operator to have exclusive use of the IP of the Italian team for Latam and to have the brand in the markets in which Betsson is operating, creating a rich editorial content exclusively for AC Milan fans.
Now that more restrictive regulations have been implemented in Europe with regard to sports bookmaker sponsorships, Latin America is posited as an ideal market for these given the passions aroused by football. We have seen this in the case of the measures that the Spanish government has adopted and that have led to a displacement of the sponsorships of the betting houses to cryptoassets .
For the Italian club itself the agreement with Betsson it means increasing your visibility in Latin America . “It helps us get closer to our local fan base of over 75 million people , declared Casper Stylsvig, director of revenue of the AC Milan, in press release . Betsson's presence in the most important South American markets will be essential for this.
