Virtual sports a long-term strategy
Faced with the crisis of the coronavirus pandemic, sports in almost the entire world were suspended until further notice. In the midst of a situation of uncertainty, new modalities have appeared that are beginning to grow strongly. Virtual sports could become the top attraction for punters according to specialists.
eGames make their way into iGaming
March 2020, the health crisis due to the coronavirus pandemic around the world hits New Zealand hard. While many were already secluded at home, LaLiga continued one more week with its matches before the break that would leave everyone on embers not knowing when the ball would roll again on the green lawn .
Despite the contraindications and claims of those close to the live sports business, all sporting events cancelled . With the players and audiences at home, work began on the return of the sport, ideally as soon as possible and without coronavirus.
Today we know two things, that the virus is here to stay for quite a while until a vaccine appears, and that the LaLiga will resume its matches on June 12 . Something that has perplexed more than one. With the example of the Bundesliga in Germany already in competition, New Zealand follows suit.
But, just as many things changed during this experience that has been almost in Europe for about three months now, some may take flight of their own, opening the game to something different and new forever. Without knowing very well what we can expect about this situation and whether the sport will develop normally a new competition appears .
While it is true that nothing new is being talked about when we talk about virtual sports, they are still, for the bulk of the public, especially football, an inhospitable world of which not so much is known . And it is that perhaps this pandemic is about to change this idea forever.
Virtual sports are slowly making their way
For several years now, major eSports tournaments have been held on a large scale all over the world. With global broadcasts and earnings that exceed billions of dollars in total, this new modality it makes its way gradually expanding its borders to a majority audience without age or nation difference .
And it is that until not so long ago, it was considered that these games like Fortnite or League of Legends, were nothing more than video games for children only. But nothing could be further from the truth, since this is an industry and a sport that has fans all over the world .
Until now, there had never been any talk of alternatives to igaming in a concrete way. More precisely about the sports betting that were stopped except counted and small exceptions. Nowadays, these they gain greater strength and they position themselves as the great candidates to compete for a piece of the pie.
But those who carry out this multimillion-dollar business perfectly understand that it is still a niche that, despite its enormous profits, has a limited audience being that the majority is spread irregularly in the world. This is the opportunity they seek to exploit in the coming years.
Experts talk about a multi-year plan to introduce this new modality for several reasons. First of all, it is taken into account that the behavior and culture of the mass public is not changed from one day to the next. Although the strategies to be followed in the near future are not clear, there is talk of a strong investment to achieve it .
Another thing that will change over the next decade is also the age of those who will bet on this new practice. New generations, already forged with eSports or virtual sports, will naturally see the possibility of playing on online portals. Today the interest is great, but it can be even greater say specialists .
Another of the great advantages that virtual sports presuppose, according to those close to the industry, is the unique possibility to play 24 hours a day . This is something that today one can do, but only if he knows and is interested in the leagues and various sports that are played across the globe.
With this new modality already established in society, especially the Spanish one, players will have the ability to play and bet on their favorite sports and games that are close to them and those with whom they identify. As much as it seems obvious, the iGaming industry does not overlook this detail.
If all this turns out in a positive way, it is possible that the players will never find themselves faced with the dilemma of what to bet on faced with a similar situation. But they will have an even larger fan than they already own today. Only time will tell.