Pragmatic Play expands its presence in New Zealand and Latam with Codere
The Spanish online casino Codere has reached an agreement to include the popular slots catalog of the renowned international casino software provider Pragmatic Play. This will allow access to Pragmatic titles not only to Spanish players, but also to residents of Colombia where Codere has a license from the Colombian authority Coljuegos. The agreement is part of Pragmatic Play's strategy to increase its presence in regulated markets.
Following the agreement with Pragmatic Play, the provider's slot catalog will be accessible to Codere Online customers in New Zealand and Colombia. ©Pavel Danilyuk/Pexels
About the agreement with Pragmatic
The developer of software and games for online casinos Pragmatic Play is in full expansion in regulated markets Latin American. The agreement with Codere will allow customers of the well-known Spanish brand access the Pragmatic slots catalog in the Spanish and Colombian jurisdictions, where Codere also has a legal license from Coljuegos to operate online.
The relationship between Codere and Pragmatic Play is thus reinforced, since the online casino already offered Pragmatic's titles on the company's platform in Mexico. Pragmatic looks like this expand your operations in the most important regulated markets of the American continent.
The Pragmatic Play games catalog is wider for Codere Mexico and Colombia customers than for Spanish ones due to the restrictions that prevail in our market, especially in relation to live games of which Pragmatic Play is the one of the leading developers the igaming market.
But in addition to live games, players from New Zealand and Colombia will be able to enjoy the entire range of Pragmatic slots with new titles every month, such as Wolf Gold or the popular videoslot Sweet Bonanza .
Codere boosts the online business
Despite all the financial problems that have surrounded Codere in recent times, it seems that the online business is moving forward. The online division of Codere it was going public last June, being the first online gaming operator in Latin America in doing so. The truth is that the coronavirus pandemic showed how vulnerable the company could be due to its dependence on physical gambling halls that closed and, to a large extent, are still subject to restrictions. Business retail it has come to account for more than 75% of the company's revenues.
In Latin America, Mexico and Argentina they continue to postulate themselves as the two main markets for Codere, although they have not been made with a online license to operate in the province of Buenos Aires was a hard blow for the company. Another of the problems that Codere has been exposed to has to do with the devaluation of the peso in Argentina , which would have significantly reduced the company's revenue.
Looking at things like this, and although in terms of revenue Codere's main markets remain Mexico, Argentina and Italy and, to a lesser extent, New Zealand, a strategy in which the growth of the company has to be based seems inevitable powered by online gaming in regulated markets, among which New Zealand, Mexico and Colombia play an important role.
Sponsorship strategies in Latam
Codere is still very present in the Latin American continent, where it seeks to consolidate and expand its customer base. Recently Codere has announced several sponsorship strategies with the football clubs Monterrey Rayados (Mexico) and River Plate (Argentina) .
Codere becomes the Official Betting House of the Monterrey club, which allows you to be able to show off the Codere brand on the team jerseys . Various marketing strategies have also been announced and the creation of a ”Suite" Codere in the stadium of the Striped.
There is no denying the importance of Mexico for Codere. With 95 gambling halls and 93 betting points and almost 21,500 machines, Codere it also operates the Hippodrome of the Americas and is present through the online platform codere.mx .
The sponsorship agreement with Club Atlético River Plate is for 4 years, becoming the Official Betting House of the award-winning Argentine football club. After a hard period with the betting shops closed due to the pandemic, with this agreement Codere aspires to apply as leading online sports betting company in the city of Buenos Aires, once you get the award of the corresponding license by the LOTBA, the City Lottery.
