Betway bets big on Latin America
After its official landing in Mexico Betway continues betting on Latin America whose sports betting market is important enough to attract prestigious international brands. With important sports sponsorships in Chile or Brazil, together with the intention of becoming a leading brand in Mexico as it already is in Buenos Aires, Betway is one of the operators that is making the most efforts to consolidate itself in a market that is becoming more competitive every day.
Betway has officially made its landing in Mexico where according to a study sports betting is by far the preferred over casino games. ©hirskoff/Pixabay
Betway in Mexico... and in Latin America
Just a few weeks ago Betway made its online landing official in Mexico. With an elegant staging together with the brand ambassador, the former Mexican footballer Luis García, the Betway executives expressed their desire for the Mexican bettor to recognize the quality offer offered by the group with platform for sports betting, casino and esports , as well as they highlighted the welcome promotion with two types of bonuses aimed primarily at the betting client , because in terms of market this is currently the main focus in Latin America.
Mexico is one of the most important regulated markets on the continent and Betway's expansion in Mexico follows the penetration it has been making in the North American betting market for months where he has closed important sports sponsorships .
According to information, the Mexican online gambling market could be around a value close to 500 million gross revenue and an expectation of 10% annual growth. In this sense, one of the most important aspects is the penetration of mobile technology that reaches 80% of the population, being the second economy of Latin America .
Unlike other brands like Codere , Betway lacks sports sponsorships at the local level in Mexico, although its collaboration with important international football clubs like Tottenham Hotspur of the English league or the At. from Madrid to New Zealand it offers an opportunity to provide unique content. However, together with its partner 1190 Sports Betway has become Chile in the sponsor of a handful of football clubs that are spread throughout the geography of the country in an attempt to consolidate the brand in a market that sooner rather than later it will eventually regulate online gambling.
In June the supplier Pragmatic Play announced an agreement with Betway to launch a exclusive live blackjack studio with an important presence of the brand. In this way, the relationship between the casino content developer and Super Group is strengthened thanks to a live casino platform that counts for being one of the best that exists on the market today.
Sports betting is ahead of casino games
The importance of sports betting in the Latin American online market is not negligible at all. In Mexico, a study highlighted that 60% of customers opted for sports betting compared to 40% who showed a preference for casino games. Although it is not only about football, which is still among the sports that arouses the most interest. The North American professional leagues, especially professional football (NFL) and Major League Baseball (MLB), also attract a good number of bettors in Mexico.
It is no wonder that betting operators are from the brands with the largest advertising presence in Latin American football , only after banking entities. In Brazil they are leaders , where they sponsor 24 football teams. The growth expectations of the sector are good, although everything ultimately depends on whether restrictive legislations are implemented in this regard. In Chile, for example, the ban on sponsorships has already reached the Chamber of Deputies.
At Betway they know well the importance of betting. In the financial balance sheet for the second quarter of this year highlighted was a more than 5% increase in sports betting revenue , although this increase could not stop the 10% year-on-year drop due to the weak performance of casino games. With 142 and 77 million revenues respectively, the North American region is together with Asia-Pacific the strongest market for the group, leaving Europe somewhat further behind with a figure that barely exceeds 30 million.
