Gauselmann against climate change

The well-known gaming machine manufacturer Paul Gauselmann has embarked on a laudable action in the fight against climate change. With a great presence in our country through Merkur machines and salons, the German businessman has started a campaign that consists of planting 85,000 trees. Chapo!

Landscape of dry and dead trees.

Climate change is an increasingly threatening reality. Desertification caused by systematic logging and rising temperatures has also reached our country. Gauselmann, the head of Merkur, has decided to do his bit for the cause. ©Free-Photos/Pixabay

A tree for every year of life

We live in uncertain times. The pandemic caused by the coronavirus has clicked in the social consciousness of many. In a report recently published by the World Wilde Fund for Nature in Italy, it was pointed out that the spread of pandemics and the destruction of natural ecosystems they are in close relationship.

For the American biologist and epidemiologist Rob Wallace there is no doubt that there is a connection between industrial food production, the alterations in the ecosystems that it causes and the epidemics that we have been experiencing with some frequency from the corona type virus .

The initiative of Paul Gauselmann, the founder of the industrial group that bears his name and developer of the legendary Merkur slot machine, is most significant in this context. Although it may not seem like a big deal in principle, we should never stop planting trees .

On the occasion of his 85th birthday, Gauselmann launched the initiative Baüme fürs Leben, which means in Spanish trees for life . It consists of planting 85,000 trees in the next few years , a thousand for every year of his life. Partner of the initiative with Gauselamann is the German non-profit association Trinkwasserwald® e.V.

The press release emphasized the benefits for the environment by promoting the cultivation of different species and thus promoting biodiversity:

“As a father of four children, grandfather of nine grandchildren and now also of two great-grandchildren, I would like to contribute to leaving a livable environment for generations to come... Even in times of crisis, such as the current global Covid-19 pandemic, it is still important to work for an intact environment and protect our habitat: nature. Thanks to the 85,000 trees, drinking water can be guaranteed for life for 16,800 people.” Paul Gauselmann , founder of Gauselmann-Gruppe

Gauselmann, who is listed as the 14th richest entrepreneur in the gaming industry, thus joins the initiatives of companies fighting climate change , from the disastrous consequences of which they are no strangers. The protection and restoration of indigenous forests and biodiversity is one of the most important challenges of the XXI century.

Trees, environment and culture

One of the most exciting topics of culture is the relationship of human beings and forests, sometimes inhabited by magical creatures that protect them. This is the case of the Icelandic people Huldufólk , a village of elves who defend the environment.

The well-known German artist Joseph Beuys he already launched a similar initiative in the eighties. In 1982 he presented the work of arte social plástico 7,000 oaks , which consisted of a cultivation program in the following years around the city of Kassel. The work not only had a strong environmental component, but also proposed a effective collaboration between nature and culture .

In a moment of crisis and hopelessness, twinning with nature can be the best way to heal our wounds.

Gauselmann goes into overdrive

The industrial machinery of the Gauselmann group is as well oiled as the rollers of its old slots. Despite the looming economic crisis , the company plans for this 2020 they are ambitious.

Although the group has been forced to drastically reduce production due to the health crisis, it has reiterated its commitment to the industry igaming and promises to work in favor of his recovery and success.

An important event that will still have to be confirmed is this year's edition of ICE Africa , to be held at the end of October at the Sandton Convention Center, in Johannesburg, and will be attended by the Gauselmann Group. It is the only industry fair on the continent and an inescapable appointment to close important agreements, with more than 80 international and also local suppliers.

With its strong expansion in Europe, being one of the market leaders, as demonstrated in this year's ICE in London, and one significant presence in Latin America , the Merkur machines are now looking to make their way into the African forest. Let's hope that trees and biodiversity don't suffer too much.

Your bet on digital sports it is also noteworthy. Although he has not yet arrived in our country. Merkur Masters is the tournament in Germany of Counter-Strike: Global Offensive (CS:GO), one of the e-Sports with the most followers worldwide.

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