The GAT fair is held in Cartagena de Indias, Colombia
This same week the most important igaming fair in Latin America is held in Colombia, which closes tomorrow. The GAT fair is endorsed by important international sponsors. The events organized this March in Cartagena de Indias will be followed by a showcase in Bogotá in October and the Caribbean fair in Punta Cana (Dominican Republic) in June. César Valencia, president of Coljuegos, was in charge of giving the inaugural speech in which he highlighted the extraordinary balance of the entity during 2021.
This March the GAT, Gaming & Technology Expo, the most important igaming fair in Latin America, will be held in Cartagena de Indias. ©Luis Quintero/Pexels
Maybe it's about one of the best scenarios for the igaming industry in all of Latin America . The GAT fair it is celebrated on March 15, 16 and 17 in Cartagena de Indias with an important presence of representatives of the sector from all over the world. Latin America is becoming one of the most attractive regions for the igaming industry, which is favored by the crucial advances in regulation, which is demonstrated very well through the Colombian example . The GAT fair thus becomes the best exponent of this development.
Modernization and regulation have been the axes of the debate
Among the events that the GAT fair has prepared this year, the round table on the harmony that should govern between regulatory developments and trends in the igaming market . The aim is to achieve a greater rapport between the private sector and public authorities that favors the development of the industry. The main speaker of this roundtable was the regional manager for Latam of Codere Apuestas.
Another interesting table has been the one that has led to discussion of the models of regulation of gambling advertising in Colombia and New Zealand, which have followed very different paths. If in our country, the government has chosen to address this issue by establishing a fairly strict regulatory framework that has been harshly criticized by the industry , the Colombian approach is much more flexible in this aspect.
Another important point that has been discussed is that of affiliation and recruitment strategies. The gamification it is present today in many ways in our daily life . A group of experts including the vice president of operations for LatAm of Pragmatic Play have discussed the different trends of the industry in this regard; for example, how certain elements successfully used in video games are being implemented in the new videoslots machines.
This year the fair is endorsed by important developer firms that for some time they have set their eyes on the emerging Latin American market. Zitro, R. Franco, Pragmatic Play , IGT, Merkur, Ezugui, Novomatic, among others, have secured their presence with positions in the fairgrounds .
GAT continues throughout the year
The GAT fair it's not over with the main event in Cartagena de Indias this March. In October, a showcase in Bogotá it will be the opportunity for local operators of casinos, bingo halls and gambling halls to approach suppliers with a presence in the region and in this way get to know directly the latest innovations in the field of gambling .
The event in Punta Cana, Dominican Republic, will take place at the Westin hotel on June 8, 9 and 10. Focused on the Caribbean region, the fair offers the opportunity to get closer to and discuss the regulatory processes underway in the region , both in terms of physical and online gambling, in the Dominican Republic itself, Costa Rica, El Salvador and, of course, Mexico, which is the country with the most experience in the matter.
