Live games land in Colombia
In a skillful move to help the online gaming and betting sector from the heartbreaking effects of COVID-19 and illegal gambling, ColJuegos regulated the live gambling modality in April of this year. Evolution, as a result of its cooperation with Zamba, became the first provider to offer its game catalog in Colombia.
The regulation of live games is the proposal of ColJuegos to expand the offer in the Colombian market and rescue the gambling sector, suffocated by COVID-19 and illegal gambling. @bergslay/Pixabay
The gaming regulatory body in Colombia, ColJuegos, approved last April through agreement No. 5 of 2020 the exploitation of live games in online casinos with authorization in the country. Five months after this legislative change, Evolution announced in a official statement its entry into the Colombian market in close cooperation with Zamba Co, a joint venture between Vicca Group and Gaming1.
Evolution, which in October of this year changed your corporate name to adapt it to its commercial identity, it would become the first live gambling provider in the country of la cumbia . Unlike players in New Zealand, Colombians will be able to enjoy games as innovative as Mega Ball and dozens of live gaming tables managed by Spanish-speaking dealers.
In one interview for SAGSE Talks at the end of April 2020, Juan B. Pérez Hidalgo, president of ColJuegos, announced the government's strategy to alleviate the effects of the cancellation of sporting events due to COVID-19 and the increase in illegal gambling in the country .
In the face of the blow that has meant for the sector the closure of physical casinos throughout Colombia , the government seeks to strengthen online gambling as a wild card and thus be able, at times like the current restrictions and mobility limitations, to continue financing Colombian health services as required by law. According to official data from ColJuegos, the gambling and betting industry it has transferred a total of 339,268 million dollars to the country's public health .
“For the economic recovery we lead activities from three approaches: [...] and [thirdly] recovery, an approach in which we concentrate efforts on expanding the offer of online with live casino and assisted betting and other games such as bingos with remote presence of players or the incentives of territorial games.” – Rosa María Muñoz , Vice President of Business Development at Coljuegos in presentation at CGSCloud 2020
With the regulation of the live mode, the current offer of casino games would be diversified in operators with authorization from ColJuegos. This move could thus make the catalogs of authorized casinos more attractive than those of illegal ones, usually with a much more voluminous proposal in terms of providers and game modalities.
There is no one to stop Evolution
In an official press release, Johan Nordstrom, executive director of Evolution Malta, expressed his enthusiasm for bringing his repertoire of live games to Colombia and the excellent reception that the series First Person he has received in the last year from the Colombian players. Nordstrom predicts that this new regulation will be the start of new collaborations with other authorized operators.
“We are delighted to have entered the Colombian market with Zamba at a very exciting time. We are sure that our catalog of first-class games will be the perfect solution to the Zamba offer.” – Johan Nordstrom , executive director of Evolution Malta and commercial director at a official statement
In June of this year, Evolution surprised with its NetEnt buyout offer which, if finally accepted by the UK Competitiveness and Markets Authority in the coming days, would make the company one of the most powerful firms of the industry.
Together with Colombia, one of the main regulated markets in Latin America, Evolution is working hard to introduce its live catalog to the US market with interesting agreements already reached in Pennsylvania . Despite the obstacles that Evolution has witnessed in markets such as the Spanish for the interruption of their live broadcasts during the confinement , the company would have presented some profits of 383.5 million euros from January to September 2020.
The innovation of its games, the quality of its platform and its taste for risk have earned it, one more year, to adding two new statuettes to its extensive awards showcase : in October it stood as the best digital industry supplier according to Gaming Global Awards and the best content provider for casinos for EGR Awards in its Italian version.
