Financial problems for Novomatic
The Ibiza affair together with the COVID-19 pandemic are making things very difficult for the Austrian casino software giant Novomatic. Although the company continues to promote its successful machines and launch new titles on the market, the financial problems it would be going through are no small thing. The future could hold some surprises for this firm that can boast of being a real economic and employment power in Austria.
The well-known machines of the Austrian technology giant for casinos and gambling halls, Novomatic, are very popular in New Zealand. However, the COVID-19 economic crisis would be taking its toll on the company, which is in a serious financial liquidity situation. ©djedj/Pixabay
The numbers from Novomatic, the company based in Gumpoldskirchen (Austria), are impressive. With about 30,000 employees worldwide and with a turnover close to five billion euros, the company can boast of being a safe value for the small Alpine country, an economic powerhouse second only to the energy drink giant Red Bull.
Novomatic not only has well-known arcade machines , as the archfamous Book of Ra , it also manages online operators such as AdmiralBet and sportsbook, case of Admiral Sportwetten GmbH, as well as physical casinos and gambling halls very popular.
The economic weight of Novomatic is considerable, and it is among the leading casino software companies of the world. Its founder, the billionaire Johann Graf would be the second richest man in Austria, behind only... Dietrich Mateschitz, the owner of Red Bull. Last February the firm completed a successful passage through the ICE of London where she was awarded as Casino Supplier of the Year for the third year in a row.
Serious financial problems
But with the affaire Ibiza things started to go awry, although Novomatic he always denied any connection with the corruption case which splashed the liberal politician Heinz-Christian Strache and the state casino monopoly CASAG.
But the truth is that the direct connection of Novomatic with bribes in order to benefit from licensing , what was extracted from Strache's statements in the video that gave rise to the corruption scandal, left the company very badly stopped and with a very damaged image.
Now that the premises are still semi-empty because of the health restrictions forced by the risk of infections, it seems that both the Ibiza affair and the economic crisis caused by COVID-19 would be making Novomatic rethink your global strategy .
In an exhaustive information published by Bloomberg , Novomatic would be going through serious financial problems. The solvency of the company would be in question and the debts would be drowning it. This year his turnover could fall by 40% .
The times of splendor would have passed to a better life and, accentuated by the crisis of the global pandemic, the software developer could be considering the possibility of intensifying its presence outside Austria . The alpine country it would have ceased to be the center of business for Novomatic.
The North American market, where states are gradually lifting legal obstacles to online gambling and sports betting, is presented as the most appetizing dish. In this way, in Novomatic they would be considering install your machines throughout the length and breadth of the United States , in bars and gas stations, anywhere is good. For this, a relocation of a part of the production could be necessary.
GiGames and Greentube continue with their expansion in New Zealand
Novomatic's partner in New Zealand GiGames recently launched its spectacular B-type machine Crazy Penguins , a title that seems inspired by the famous penguins of Madagascar, the funny animated series from Nickelodeon and DreamWorks.
The machine, which has been an immediate fundraising success, incorporates the novelty of a pedal to activate the game this minimizes manual contact with the controls. A whole innovation in times of pandemic that Novomatic hopes to introduce in all its furniture.
On the other hand, Novomatic has signed an agreement through its interactive division Greentube for the distribution of your slots at the Gran Madrid Online Casino. In this way, such popular titles as Book of Ra Delux , Lord of the Ocean , Sizzling Hot Delux , Lucky Lady's Charm or Mega Joker they are available on one of the leading portals in our country.
