Red Rake at the ICE in London
The most important annual trade fair in the iGaming world will have Spanish representation by the hand of Red Rake Gaming. It is held in London from February 4 to 6. There is no better way to start the year.
One of the events of the year will take place between February 4 and 6, 2020: the London iGaming industry show. Red Rake is present with a stand. ©Burst/Pexels
What is expected this year from the show?
The trade fair will take place at the ExCel Exhibition Center, located in the area known as Docklands – the docks, former part of the Port of London–, today recovered as an important business and leisure center. ICE has become a reference meeting point for the sector . It is the largest international event in the industry and the expectations are great.
The fair is “one of the best showcases of the year for the industry” of iGaming, with a lot of events, conferences and more than 35,000 industry professionals . Red Rake Gaming, one of the leading software companies in New Zealand he didn't want to miss the opportunity.
Last year Red Rake had made its premiere on the ICE right after I got a B2B license ( business to business ) issued by the regulatory authority of Great Britain, the UK Gambling Commission.
"ICE London is the biggest industry event of the year and it couldn't come at a better time for us. We have just acquired a license to provide our games in the largest regulated market in the world, the United Kingdom, so the event will be a great opportunity to welcome our customers and for our footprint in the sector to become even more present.” – Nick Barr , Managing Director of Red Rake Gaming in Malta
This year the expectations are not for less. In continuous growth and with a consolidated model in the main European markets , Red Rake also hopes to continue reaping great results in Latin America, where not only its innovative slot machines are popular but also its table games and video slots.
Red Rake will present its entire range of games and software solutions at stand N8-222. ICE takes place from the 4th to the 6th of February at the ExCel space, London.
Red Rake Gaming successfully partners
Red Rake executives feel confident. Although the casino software providers are numerous and the competition in the field is tough, the technological and creative innovation , which are the hallmark of this company based in Valencia, are a guarantee to continue growing and be able to compete at the highest level.
In this sense, Red Rake presented last December a new content distribution agreement with the British giant Microgaming . It is the second strategic agreement of its kind after it announced its partnership with ORYX Gaming in November. This means for the company to be able to integrate the Oryx Hub content aggregation platform for access to its highest performance games.
The agreement with Microgaming means Red Rake greater visibility in its strategy to shore up its presence in multiple regulated markets.
“We are delighted to enhance our range of diverse and innovative content with Red Rake's varied and popular slot offering. This collaboration shows our ongoing commitment to providing diverse and entertaining content to all markets.” – James Buchanan , Director of Global Operations, Microgaming
From Red Rake they are doing things frankly well and their international expansion strategy it's giving good results. Without a doubt, it is the Spanish company with the best prospects in this regard, although time will tell. For now, the London ICE fair is a good showcase to continue consolidating a successful business model.
