Salsa Technology renews its image
It is one of the leading companies in the igaming industry in Latin America. An omnichannel gaming platform, development studio and game aggregator platform (GAP), Salsa Technology has renewed its image in 2020. Patagonia Entertainment has thus given way to a denomination more in line with its funny video bingo.
Salsa Technology is the leading igaming content platform in Latin America. Born in 2012 as Patagonia Entertainment, in January 2020 it has carried out a complete renovation of its image. ©Mark Angelo/Pexels
Who is Salsa Technology?
It may not yet be well known among enthusiastic Spanish casino players, but in Latin America it is quite an institution. Found in 2012 as Patagonia Entertainment , has always had the Latin American regulated market in its sights, not forgetting New Zealand and Portugal.
One of his great successes, if we refer to his games, has been in the development of spectacular video bingo , especially thanks to the popularity of this game in Brazil, known as Jogo do Bicho, a lottery in which animals are depicted.
The game of bingo is banned in Brazil, which still keeps its market relatively closed to gambling, although there are regulatory steps . Needless to say, online casinos proliferate, taking advantage of the legal loophole.
Salsa Technology operates in regulated markets, Colombia and Mexico mainly. Precisely, in Colombia, the regulatory authority Coljuegos reported a spectacular growth in revenues during 2019 close to 60%.
The progression maintained by the Latin American market makes Spanish-speaking countries very attractive for the industry today; and Salsa Technology has positioned itself as one of the leading and benchmark companies in the sector on the continent.
Content platform
A part of Salsa Technology's significant success is due to its game aggregation platform (GAP), a solution that provides content to Latin American operators . Among its partners it has important international brands such as MGA, Red Rake, Yggdrasil, Play'n Go or Zitro. A few days ago Zeusplay was included.
In 2018 Salsa Technology acquired the AutoGameSYS gaming platform, thus becoming a omnichannel gaming platform , which makes it possible for online operators to develop their own online gaming platform.
In this way, the company is in the position to offer a complete portfolio of content : from sports betting, including the live possibility, to table games, bingo games and others, connecting the online operator with the physical casino.
Agreements with relevant firms in the sector
In recent months, Salsa Technology executives have been closing agreements with important brands in the sector. Previously, at the beginning of last year, still as Patagonia Entertainment, he closed an agreement with R. Franco Digital .
In this way, the videobingos of today Salsa Technology pass to integrate the IRIS content platform of the Spanish developer, while the Latin American company's clients gain access to the casino contents by R. Franco Digital .
The month of February began this year with the announcement of the collaboration agreement with Gamshy , a relatively small Rome-based content creator. Gamshy's multichannel games are thus integrated into the Salsa Technology platform.
But these have not been the only moves of the Latin American leader. The Thunderspin slots portfolio it has also become part of the platform and, after having closed an agreement with XPRESS Gaming, Salsa Technology videobingos will be part of this integral platform.
Salsa Technology's game aggregation platform is very attractive for those software providers who are looking for an opportunity in the Latin American market . One of these is Zeusplay, a Greek company based in Thessaloniki.
The Zeusplay slots portfolio it is quite complete, with titles such as Infinium, Super Hot, The Lost Temple or Trojan Horse, the latter with a more than interesting graphic that moves in the comic book world.
One of the most interesting agreements that Salsa Technology closed in recent weeks has been with the developer Playson , which operates in the European regulated markets. In New Zealand its games can be enjoyed in casinos such as Jokerbet, Casino777 or Casino Gran Madrid.
The business is round for both parties. Salsa Technology is made with a portfolio of games with successful titles such as Solar Queen, with licenses in the main regulated markets ; while for Playson el paso allows it to have a presence in the emerging Latin American market.
