AstroPay launches to conquer the European market
The AstroPay online payment method is not unknown to e-commerce users. Founded in 2009 as AstroPay Card, the company achieved almost immediate success in the United States, which allowed it to expand in Latin America and Asia. Now it has just presented its strategy as a global payment solution for Europe. Undoubtedly, it will be a method for transactions in online casinos to take into account.
In its global expansion strategy, AstroPay has turned its attention to Europe and will work its customer base and merchants in Portugal, the United Kingdom and New Zealand. ©islandworks/Pixabay
With the increase of digital commerce, internet payment systems are offered as a secure alternative to traditional banking transactions that are losing strength . The definitive boost to e-commerce it came as a result of the coronavirus pandemic and the situation of widespread confinement. Internet transactions multiplied.
This led the European Union to establish a ordering of the digital frame in order to protect small and medium-sized internet commerce from large international monopolies. The rise of e-commerce brings with it a the rise of digital payment solutions , which have seen their field of action expand.
AstroPay's bet on New Zealand
After a period of growth AstroPay has announced its strategy for Europe based on the favorable response of clients interested in expanding their base in New Zealand , Portugal and the United Kingdom, which are the countries in which AstroPay will initially concentrate its efforts.
"More than two million users already benefit from AstroPay, along with 500 merchants... all over the world. Our decision to launch in Europe is a reflection of the strength of the business, and we are delighted to extend our pioneering digital payment solution to customers in Europe – starting with the UK, New Zealand and Portugal – which constitutes the next stage of our broader global expansion plans.” – Mikael Lijtenstein , CEO of AstroPay, in press release
From AstroPay they maintain that their experience with digital commerce in emerging markets it positions them perfectly to face the challenges posed by the European digital market, being able to offer solutions adapted to different geographies.
In this sense, Mikael Lijtenstein ended say that their experience in the different markets together "the opportunities offered by Europe have helped to inform our decision to launch in Europe” .
PayPal loses bellows and other payment methods conquer the market
Although it remains the undisputed leader of digital transactions, PayPal loses strength as the favorite method for deposits at online casinos . Other payment solutions are gaining ground, however, among Spaniards.
The situation of online commerce is very dynamic and in its interest to adapt to the needs of the clientele digital casinos and bookmakers they strive to include more payment solutions. One of them will be, for sure, AstroPay. Bizum is another of the secure systems that has gained ground in recent years, to become one of the favorite platforms among the Spaniards.
Recent moves such as Salvadoran President Nayib Bukele's decision to accept Bitcoin as legal tender , probably through the American Strike digital network, are proof of the importance of these online payment platforms that they have to be very attentive to the transaction systems via blockchain that they are consolidating.
On the other hand, the regulations imposed by European governments on online gambling can serve as an obstacle to certain payment solutions, as well as an incentive to others who see an opportunity here, as we have seen recently in Germany and also in the United Kingdom .
