Entain willing to break the glass ceiling

Entain, known for operating casino brands such as bwin or Ladbrokes, has published its ”Gender Pay Gap Report", the Report on the wage gap between men and women, corresponding to 2021. The British company based in the Isle of Man thus takes stock of the measures taken to promote gender parity in the company. In addition, Entain has also presented the financial results for the year that reflect a growth in net income from the game.

Silhouettes of man and woman on a scale.

The term “glass ceiling" refers to gender inequalities within companies that limit women's chances of progressing in the workforce. ©Tumisu/Pixabay

Entain (bwin, Ladbrokes, Coral, PartyPoker) is ready to breaking with many of the stereotypes that are still entrenched in the sector. In the Report on the wage gap between men and women the Executive Director of Entain, Jette Nygaard-Andersen, is pleased that the wage gap ( pay gap ) has been well below the national average. However, Nygaard-Andersen points out, nothing is taken for granted at Entain and they are committed to continuing to implement concrete programs and policies that favor gender parity.

Inequality report 2021

In 2021 Entain has achieved reduce the average hourly wage gap to 5.3% , well below the national average in the UK which would be at just over 15%. In 2020 the gap had stood at 7.1%.

The average wage gap it is calculated from the difference in remuneration in the average salary of men and women. This gap is affected by the number of men and women employed and by their distribution in the company.

The issue of the wage gap to which the expression also refers glass ceiling be of full actuality ; and Entain is committed to continuing to invest in programs that will lead to reducing it even more. The company headed by Nygaard-Andersen has carried out an innovative corporate policy that has placed it at the forefront of the sector . An example has been his intention to reduce the carbon footprint to zero no later than 2035.

Among the concrete measures that Entain intends to implement include the program for the promoting women's access to positions in the technology sector , thus achieving greater diversity in the innovation and development departments.

“Our goal is to positively impact the lives of 1,000,000 people by 2030 and focus on women and girls' access to technology and encouraging more women to study technology and enter the technology sector.” Entain , Gender Pay Gap Report

This is an initiative that in one way or another has also been implemented by other companies, such as the recent alliance between PokerStars and Women Who Code it proves it.

Another of the initiatives is the internal network aimed at creating a community of women in the company, Women@Entain . Thanks to this network, professionals can help and support each other.

In addition, they also highlight the commitment to create a safe workplace through the diversity, equity and inclusion plan; or the promotion of diverse talent working with a gender neutralization software which ensures that the company's job offers are free from any kind of gender bias.

Entain grows in 2021

Entain has reported good results during 2021, which has seen grow the company's net gaming revenue by 7% . The growth has been higher in the online segment, reaching 12%, the ninth consecutive year of growth always remaining above 10%.

Another good news has been that the gaming venues of Entain , especially in the United Kingdom, have achieved a turnover that is at 90% of the levels before the COVID-19 pandemic.

Its partnership with BetMGM in the United States also pays off. The operator has been placed as the Nr.2 in the igaming sports betting market in North America with a market share of 23% during the fourth quarter of 2021.

Other highlights of the company concern its expansion in the Canadian market with the acquisition of Avid Gaming and also in Portugal, where Entain a completed the purchase of the domain Bet.pt through which bwin operates in the neighboring country.

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