Playtech and Paysafe seek integration for European markets
Following the successful business model in the United States, the technology giant Playtech and the online payment platform Paysafe have agreed to strengthen their alliance with a view to the European and British markets. With the agreement, both companies seek to maximize the payment method options that players have access to through the igaming platform provided by Playtech for online casinos. Digital payment methods are still looking for new ways to expand the business.
A crucial integration for the igaming industry. The technology platforms Playtech (software) and Paysafe (payments) strengthen their collaboration with a view to the European internet gambling market. ©RODNAE Productions/Pexels
What does the agreement between Playtech and Paysafe have in store for us?
The integration agreement now reached will mean that online merchants and operators in the United Kingdom and Europe who work with Playtech's information management system (IMS) will be able to access the payment solutions offered by Paysafe . At first payment and card processing will be available which will be followed by digital wallet services.
Let's remember that Paysafe offers multiple payment methods starting with the Skrill and Neteller digital wallets, as well as the well-known solution for the unbanked, which is the paysafecard prepaid card. Recently it has expanded in Latin America with the acquisition of the Peruvian internet payment platform PagoEfectivo and SafetyPay, the most important cardless alternative payment network in the Latin world.
Integration into the Playtech technology platform through the API de Paysafe supposes for the digital payments company a way to channel the business thinking specifically about the users of internet casino games . Through paysafecard, the global payment solution is already very present in Spanish legal casinos. Now, players will be able to take advantage of the company's full range of products and solutions.
This is an unprecedented union, as according to the CEO of Paysafe Paulette Rowe: "the union of our respective capabilities and our deep experience and knowledge of the international gaming, technology and payments industries represents an incredibly powerful combination” . And he's not without reason.
For his part, the chief operating officer of Playtech Shimon Akad he stressed the importance of uniting two crucial technological platforms to improve and facilitate the experience of users of online games. It is, Akad pointed out, about
"offering our igaming partners market-leading technologies that provide the most seamless and engaging experience to their customers is absolutely fundamental to our strategy at Playtech. Payments play an important role in delivering the best experience to players and require a team with experience and specialized knowledge, which is where Paysafe becomes the ideal partner for us.”
The technological alliance between Playtech and Paysafe it had already been successfully launched in the United States through the betPARX® operator for the Play Gun Lake brand in the state of Michigan. Since the second quarter of 2021 in Michigan and from the first quarter of 2022 in New Jersey and Pennsylvania for the sports betting application of the same operator, Paysafe and Playtech have advanced in their integration.
