ICE London 2022 recovers all its glamour
The most important igaming fair in the world was held at the ExCel fairgrounds in London from April 12 to 14. ICE London brought together the cream of the industry that was pleased to be able to return to normal after the cancellation forced by Covid-19 last year. According to the organizers, the fair has been a great success and the dates for next year have already been announced. None of the greats have been missing.
The ExCel fairgrounds has hosted the most important igaming fair in the world. The ICE London 2022 took place from April 12 to 14 with a great success of participation. ©João Barbosa/Unsplash
Last year the organizers of the ICE Clarion Gaming fair were forced to cancel the event due to the at the time concern for the expansion of the omicron variant of the coronavirus.
Once it seems that the health situation has normalized and the protection measures have been relaxed, nothing has prevented the largest trade fair in the igaming industry from returning for its own. The organizers were overjoyed by a new success of the largest event in the sector that none of the big players of the industry such as Evolution or Pragmatic Play has wanted to get lost.
iSoftBet, which recently announced an agreement in principle to joining the technology giant IGT , has used the ICE stage to present its new participation tool Sand . Peter Nikashin, then CEO of iSoftBet, declared to ICE that the tool is intended to be implemented in more than 8,000 titles through its integration platform .
“This long-awaited suite includes a number of new and well-known tools that can be implemented in more than 8,000 games through an integration. It includes Free Rounds, customizable Jackpots, tournaments to further boost participation and add the family to create fun experiences for players, Multidrop - where players can be delighted with even more rewards.”
Among the most important payment systems AstroPay has also been present in London. He has presented his new wallet digital for the European market, the OneTouch wallet that seeks to offer seamless solutions based on the players' own experiences. Likewise, AstroPay has reiterated in London its interest in the new digital crypto trends with the strengthening of the offer of cryptocurrencies.
New Zealand represented by Red Rake Gaming
As for the Spanish representation, this has been reduced to the developer Red Rake Gaming at Stand N5-450. On the other hand, other well-known Spanish gaming brands have preferred focus this year on the Latin American market , with the GAT fair which was held in Cartagena de Indias last March. This has been the case of R. Franco, who was present at the GAT showing off their new hit titles based on streamers as Sabin Of Chazos or AndyPsx . For its part, it is known that Red Rake puts its main interests in the European market , including Eastern Europe such as Romania.
The most important events of ICE 2022
More than 35,000 attendees with representatives from all five continents and more than 400 exhibitors, the figures of ICE 2022 are confirmation that it is the most important B2B gaming industry trade fair in the world. The new dates for 2023 have already been announced. It will be at the ExCel venue from February 6 to 9.
ICE has had this year with interesting international conferences and a series of masterclasses that have covered topics of the most crucial for the industry such as the global market, crime and fraud in the esports , responsible gambling or one of great appeal as it has been the one in which it has been discussed how to create a successful slot following the example of the well-known machine Starburst from NetEnt.
Very interesting has also been the meeting that has discussed the Latin American market: strategic and operational requirements to do business in Latin America, which confirms the current strength of the Latin continent in the igaming world. The Betsson partners in Brazil, the CEO of ApuestaTotal (Peru), representatives of the Argentine regulators of the provinces of Mendoza and Buenos Aires, among other attendees, were present.
Mikel Arana, general director of the DGOJ, could not miss either. He has been one of the main speakers at the international conference on regulation that has brought together international regulators, legislators and operators who have focused on discussing the best way to promoting sustainable markets . It has been interesting to see how the director general of the DGOJ defended the Spanish regulatory framework, one of the most restrictive on the continent.
