New esports platform launched in Brazil
One of the world's leading companies of advanced e-sports betting technology, Esports Technologies, has launched Gogawi in Brazil, a new cyber sports betting platform that had already been previously presented in Thailand and Japan. This is its first foray into the Latin American market and it is no coincidence that Brazil has been the chosen country, since it is one of the most attractive markets in terms of electronic sports.
Brazil is experiencing a boom in esports with large audiences and international sponsors that have set their eyes on the Brazilian market. ©tombrooks/Pixabay
Brazil, a market that already wants to be a reality
Although the online gambling legislation is still a pending issue in Brazil , this has not prevented international platforms from setting their sights on the Brazilian igaming market and, specifically, in the esports segment, very popular in the Latin American country.
According to a recent report by the provider BtoBet, the online gambling sector in Brazil could reach a value of more than $100 billion by 2024, with sports betting accounting for more than 60% of the total. By income Brazil represents the first market in Latin America 19 on a global scale. Although this growth depends on the type of legislation that the country adopts, one open to international licenses or more restricted with temporary concessions.
The prominence of esports is in line with the global trends of the industry. The market is expected to reach a value that reaches to $160 billion according to a 300% growth in two years ; the markets that grow the most are Asian and Latin American. The prospects are promising and Brazilian esports teams are making a place for themselves on the international stage, with clubs such as Flamengo that since 2017 has its own cyber sports division listed in the League of Legends. The Brazilian championship is the most important in the region.
Gogawi arrives in Brazil
With more than 81 million cyber gamers, according to official data, the esports betting market in Brazil has enormous potential . The arrival of the Gogawi online platform from Esports Technologies he's coming to confirm it. Registered in Curaçao, Gogawi happens to be one of the leading operators in this segment, although the platform also has traditional casino games and sports betting.
CS:GO, League of Legends, Dota 2, StarCraft 2, FIFA, Rainbow Six... they are some of the cyber games that you can bet on on the Gogawi platform. But they are not the only ones. As in traditional sports, bettors will be able to make bets in real time and enjoy the matches on the web application.
The boom of electronic sports
The recent rise of cyber sports or competitive video games that they attract large audiences at a global level it has been associated with the paralysis of traditional sports during the pandemic in 2020. Although they have not been oblivious to the widespread losses in the sector, electronic sports have suffered them to a much lesser extent , and they almost managed to break the billion-dollar barrier in profits last year.
According to information, this year they are forecast to exceed one billion dollars thanks to the return of macro-events that were canceled, as well as an increase in sponsorships. But these figures are just the tip of an iceberg that hides other money movements. Betting on esports, which are becoming a serious alternative to traditional sports competitions, they are a clearly expanding market.
While waiting for concrete figures, it would be commenting that esports betting could have generated $14 billion in 2020, which is double what was achieved in 2019. Globally, there has been a displacement of punters who have sought other forms of betting during the pandemic, which has contributed to the growth of esports as an alternative in online gambling operators. This trend is also reflected in New Zealand with more and more casinos incorporating esports into their game catalog.
