All ready for the London ICE

This is an excellent way to start the year for the industry. Everything is ready for the London ICE, the most important fair and event in the iGaming world, to open its doors this February, specifically on the 4th. The Spanish presence is becoming more and more remarkable with important innovations and creations to take into account. We'll tell you about it here.

Group of people sitting in an auditorium.

Important Spanish developers will be present this year at the ICE in London. Expectations are high for a growing industry. ©crystal710/Pixabay

The most important event in the iGaming world

The HOIST of London has established itself as the most important event in the gaming industry and also as a B2B platform ( business to business ) unique internationally. This year it will bring together thousands of professionals and hundreds of solutions for the industry.

Synergies are good. Not surprisingly, at the end of last year the European Gaming & Betting Association (EGBA) made public the online game data for 2018 highlighting a growth of 11% . And everything indicates that the trend continues to rise, since the growth rate forecast for the period up to 2024 is almost 9%.

Even so, ICE has become the event par excellence for the global network of the gaming industry to present its solutions and discuss everything related to the sector. For example, there have been important decisions which undoubtedly have to hog the attention. One of the sessions will be devoted to aspects of the British gambling law.

Changes in the legislation of what is the largest market in Europe are of great interest, knowing that it may have repercussions in our country , where things are already happening with regards to advertising, which may come to affect promotional offers of online casinos.

Another of the hot topics will undoubtedly be the recent prohibition of the use of credit cards in betting; ban that will take effect next April. Apart from the issues related to regulation, legislation and, also, cybercrime, the London ICE will be a great opportunity to examine everything that the sector has to offer this year, which is not a little.

Notable Spanish presence

We can expect that this year all the heavyweights of the industry will be present in London. The Spanish participation will not be small and we expect great things from some companies that are strengthening year after year with innovative solutions and interesting proposals.

Red Rake Gaming he will have a great presence again, as can be expected. The truth is that there are high expectations regarding what the company based in Valencia and Sliema (Malta) has to offer this year. The press release gave some clues:

"Red Rake will present to the public its new and most important novelty for 2020: the tournament tool. This functionality will allow operators to configure a wide range of tournaments with Red Rake games for their users, with customization options that will allow them to build a great gaming experience and a very profitable tool for the operator.”

R. Franco Digital is not lagging behind . He will be one of the sponsors in London. The company is already a veteran in these events, and will try at this year's ICE repeat successes of the past editions. Its participation in SIGMA ’19, Malta, has not gone unnoticed and its penetration into the Latin American market will undoubtedly be one of its strengths.

Another Spanish company that we will be able to see in London is Kirolsoft , the software provider of the Kirol group. Just a couple of months ago, Red Rake and the Kirol Group announced a cooperation agreement.

“We are sure that our users, as well as our B2B partners, will enjoy a great experience with the dynamism and quality of the offer.” Egoitz Olabarrieta , Director of KIROLBET Online

The company based in Eibar has closed a great year. This is one of the most important developers when it comes to sports betting , and one more example of how alive the R&D sector is in our country.

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